Real World Experience & Technological Expertise 

Between 1999-2000, Rafael Giraldo led the development of latinet.com. This rich Latin American Business Information  Portal was created in record time at a fraction of the market costs. Five years of Internet experience coupled with the commitment of a talented group of professionals from across the world made this monumental task possible. 

Below is an excerpt from the original business plan prepared by the founders for the first round of investors.

Management Team & Experience

Latinet.com management strength stems from the experience and qualifications of participating team members in each country. These individuals bring expertise in the following areas: marketing, telecommunications, journalism, networks, economics, law, political science, web design and online publishing. The following table sets forth the names, ages and positions of each of our management team members.

Name

Rafael Giraldo

Timothy Frank

Juan Rafael Sierra

Patrick Archer

Juan Carlos Zapata

Laureano Licona

Luisa Saldarriaga

Catalina González

Lina Zapata

John Duque

Raul Ortiz

 

Age

36

38

35

31

33

38

30

29

26

36

27

 

Position

Chief Executive Office

Chief Operations Officer

Chief Technology Officer

Chief Marketing Officer, U.S.

Community Relationship Director

Director of Operations, Europe

Chief Latin American Operations Officer 

Latin American Content Editor

Spanish Publishing Director

Director of Sales, Latin America

Web Design Director

 

  Rafael Giraldo is our Chief Executive Officer. Mr Giraldo's European upbringing, South American legal experience and successful entrepreneurial endeavors in the United States uniquely qualify him as the leader of the latinet.com team. Mr. Giraldo has implemented subsidiary operations for several U.S. companies in Colombia and Uruguay including UPS. As Executive Director of the Colombian-American Chamber of Commerce in Miami from 1994-1995, Mr. Giraldo coordinated numerous promotional events including presidential breakfasts, economic development roundtable discussions and trade and investment seminars with corporate executives and foreign dignitaries.

In the area of telecommunications, Mr. Giraldo directed the Miami commercial operations of MICL, a Chilesat and Texcom S.A. subsidiary. During his days at MICL, Mr. Giraldo acquired important satellite telecommunications and network experience providing U.S. and Latin American companies dedicated satellite circuits for the transmission of voice and data. As the founder of Miami-based latinet.com, Mr.Giraldo has over five years experience in the development of sophisticated Internet solutions for businesses, governments and international trade agencies.

  Timothy Frank is our Chief Operations Officer. From 1985 to 1996, Mr. Frank owned and operated a large Miami printing and copying firm where his list of clients included Barnett Bank, First Union, Merrill Lynch, and Holland & Knight among others. For the past ten years, Mr. Frank has focused primarily on electronic digital imaging and network solutions for clients like the Greater Miami Convention and Visitors Bureau and the City of Coral Gables. Today, Mr. Frank programs using a variety of software packages across multiple platforms.

  Juan Rafael Sierra is our Chief Technology Officer. Mr. Sierra has more than thirteen years experience programming specialized software applications in Windows, C, Assembler, Pascal, Visual Basic and Java. Since 1995, Mr. Sierra has designed, launched and maintained the following sites: elcolombiano.com, medellin.eureka.com.co, and lujan.edu.co. In addition, he recently worked as a consultant for geo.net.co. For the past four years, Mr. Sierra has also served as a University Professor teaching programming classes at the Universidad Pontificia Bolivariana, the Universidad San Buenaventura and the CEIPA.

  Patrick Archer is our Chief Marketing Officer, U.S. Mr. Archer graduated from Washington & Lee University in 1993 earning B.A. degrees in both Economics and Spanish. Mr. Archer was a Commercial Loan Officer in the Public Finance Division of Wachovia Bank in Atlanta from 1993-1996. After completing a year of graduate study in Economics at the Universidad del Salvador in Buenos Aires, Mr. Archer returned to the U.S. to pursue a joint Master™s degree in Business Administration and Latin American Studies at the University of Florida, where he was the recipient of a full merit scholarship and concentrated in Marketing and E-Commerce.

Juan Carlos Zapata is our Community Relations Director. Mr. Zapata currently serves as President and Executive Director of C.A.S.A., Inc., a nonprofit social service agency with operations in Dade and Broward Counties. Mr. Zapata frequently participates in local radio and television programs and plays an active political role monitoring Miami-Dade County committees, commission meetings and state legislative issues. latinet.com benefits from Mr. Zapata's reputation in the Miami area as a knowledgeable political consultant and active coordinator of private/public sector partnerships in Dade County.

Laureano Licona is our Director of Operations, Europe. Mr. Licona brings fifteen years of marketing and communications experience to our organization. From 1986 to 1993, Mr. Licona served as an Account Executive for several different marketing firms in Barcelona handling such multinational accounts as Bayer Industrial , Bestfood España, Braun, Grundig, Leonisa Internacional, Grupo Zurich, Microsoft España, Purina, and Nike. Mr.Licona is the Director of Barcelona marketing firm, Biosfera Comunicación and General Manager of Publinet Europe, a Spanish web advertising firm.

  Luisa Saldarriaga is our Chief Latin American Operations Officer. Ms. Saldarriaga earned a dual degree in Graphic and Industrial Design from the Universidad Pontificia Bolivariana in Medellín, Colombia. Currently, Ms.Saldarriaga presides over the content acquisition operations of latinet.com. Ms.Saldarriaga has proven abilities as an effective administrator of professionals and resources and is uniquely qualified given her past experience with Internet marketing in Latin America.

  Catalina González is our Latin American Content Editor. From 1991 to 1992,Ms. González studied Journalism at the Universidad Complutense in Madrid, Spain. Ms. González graduated with dual degrees in Journalism and Communications from the Universidad Pontificia Bolivariana in Medellín Colombia in 1999. Prior to joining latinet.com in 1999, Ms. González was a Publication Director with Prensa Alterna S.A. in Medellín. Ms. Gonzalez™ fluency in four languages assures us that our Spanish content will be presented in a universally acceptable format in Latin America.

  Lina Zapata is our Spanish Publishing Director. Ms. Zapata is uniquely qualified for the Electronic Publishing position given her formal Marketing training and recent management experience in several Latin American Internet projects. Upon graduating with a degree in Law from the Universidad Pontificia Bolivariana in Colombia, Ms. Zapata was chosen to be Director of Marketing for Supernet - TICSA Internet. Ms. Zapata has also served as a Marketing Advisor for Colombia's Asociacion La Frontera for the past two years.

  John Duque is our Director of Sales, Latin America. Mr. Duque brings fifteen years of management and international marketing experience to the latinet.com team. Mr. Duque has been involved in the computer industry since 1988 when he was the Miami-based Sales Manager for P.C. Express International coordinating the export, sale and distribution of laptops, software and computer peripherals in Latin America. Mr. Duque has operated his own international consulting company, JJD Trading, since 1996.

  Raul Ortiz is our Web Design Director. Mr. Ortiz graduated with a degree in Graphic Design from Medellín's Project Design University in 1996 and a degree in Marketing from the Universidad Pontificia Bolivariana in 1998. Since 1996, Mr. Ortiz has worked as a Graphic Designer and Web Designer for several Colombian multimedia companies including Linea Net, Revista Fotoclasificados and Geo-Net. Mr. Ortiz has been a key player in the development of various e-commerce and media web sites including Bancafe.com and ElColombiano.com.